#15 Matt Dean: Creating an Authentic Brand in Commercial Real Estate & Caring About People
In this episode I get to chat with Matt Dean of Dean & Co, an award-winning agency that we at Building Culture hired to collaborate on our Townsend project, an urban infill, mixed-use neighborhood breaking ground later this year (2024). While out of LA, he made a trip to Oklahoma City in the middle of our collaboration, and it was awesome to get to meet and chat in person!
After trying several routes, we simply weren’t on the same page with the other marketing companies we tried (we tried several!). Not their fault, it just wasn’t a good fit. Then we met Matt and his team, and wow, they understood what we were trying to do. They shared our values, and just happened to be in marketing rather than building. It was such a fun collaboration.
In this conversation we discuss the importance of building authentic brands, connecting with customers and target audiences, finding your tribe and building long term relationships based on shared values and goals.
And of course, we conclude with a discussion on AI and the future of marketing and social media. Matt is amazing, as well as his whole team, and if you are in the business, I highly recommend you reach out on your next project. Check out his website here: https://www.deancostudio.com/
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Building authentic brands involves understanding the target audience and delivering on brand promises over time.
Long-term relationships and collaborations based on shared values and goals are key to success.
Aspiration plays a significant role in people's lives, and brands can help enhance their experiences and fulfill their aspirations.
Delivering on brand promises and maintaining authenticity are crucial for building lasting connections with customers. Aspiration is not limited to achieving great success, but can also be about living a happy life doing what you love.
Everyday experiences, simple relationships, and human connection are important aspects of aspiration and the built environment.
Authenticity is crucial in branding and commercial real estate, as people are seeking genuine connections and experiences.
AI and social media have their place, but human connection and emotion cannot be replaced.
The future of the built environment is moving towards caring about people, human well-being, and creating spaces that enhance lives.
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00:00 Introduction and Podcast Format
08:09 Working with Good People and Building Authentic Collaborations
15:32 Creating Authentic Brands and Delivering on Promises
32:22 Understanding the Target Audience and Their Aspirations
38:59 The Beauty of Everyday Life and Human Connection
47:30 The Role of AI and the Future of Human Connection -
Website: https://www.deancostudio.com/
Instagram: https://www.instagram.com/funkle_/
Agency IG: https://www.instagram.com/deancostudio/
Linked In: https://www.linkedin.com/in/matt
dean-deanco/
Agency LI: https://www.linkedin.com/company/dean-co/ -
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1:11:26 listen